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The roaming radius of British children — i.e.. the distance they wander from their home — has shrunk by 90 per cent in the last 30 years
It's a disheartening statistic, but one that has inspired award-winning filmmaker David Bond, who, keen for future generations not to miss out on the magic of the great outdoors, dreamed up PROJECT WILD THING.
The film itself is only one part of Bond's campaign, which enlists a number of scientists, nature experts, sociologists, as well as the National Trust, to set about selling nature to kids.
A charming exercise in creative, socially-minded activism, PROJECT WILD THING is screening as part of this year's Cambridge Film Festival (19 - 29 September 2013).