“Grape Tree is all about feel good foods. That means fruits and treats that people really love for their taste and the links they may have with the past. But it also means giving real value for money so our customers feel good when buying as well as eating.” Nick Shutts founder of Grape Tree
And yes there is such a thing as a grape tree. It's a native of Brazil—where it's called the Jabuticaba—and is prized for producing juicy fruits that not only taste good but are also said to have medicinal qualities. The fruits grow directly on the trunks and branches of the tree. So that's a delicious fruit that does you good and is easy to get your hands on---just what Grape Tree is all about.
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