notsobig child-friendly boutique


Named after Roald Dahl's imaginary crocodile, notsobig was launched in June 2000. Good news travels fast and soon this tiny, child-friendly boutique became a destination shop for fashion conscious londoners and celebrities seeking unique children's style and exemplary personal service.
The notsobig philosophy is based on the firm belief that children should be children for as long as possible and that their clothes should be stylish yet appropriate, comfortable and fun to wear. A unique range of captivating toys - many hand-made - is displayed alongside the clothes, ensuring that shopping at notsobig is a rewarding experience for adults and children alike.
Catering for children from newborn to 14 years, notsobig is dedicated to seeking out simply the best children's clothing, accessories, shoes and toys available - including those often elusive, unique pieces from emerging new talent.

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