Coney Street, York, YO1 9QL
0871 902 5726
£7.60 (adults); £5.50 (children)
Reconnecting kids with nature. The contagiously enthusiastic David Bond seeks advice from experts as diverse as behavioural scientist Susan Greenfield, advertising guru Michael Wolff, ex-Greenpeace mastermind Chris Rose and environmentalist George Monbiot. Aiming to “get queues outside woods instead of Apple stores”, and involving a network of schools and activist groups, the result is an ingenious campaign using websites, pledge cards, shopping mall posters, mobile phone apps and hands-on awaydays.
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