Project Wild Thing

City Wide

disabled access

Reconnecting kids with nature. The contagiously enthusiastic David Bond seeks advice from experts as diverse as behavioural scientist Susan Greenfield, advertising guru Michael Wolff, ex-Greenpeace mastermind Chris Rose and environmentalist George Monbiot. Aiming to “get queues outside woods instead of Apple stores”, and involving a network of schools and activist groups, the result is an ingenious campaign using websites, pledge cards, shopping mall posters, mobile phone apps and hands-on awaydays.

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